SKY SPORTS CHANNEL RESEARCH

 

SKY SPORTS CHANNEL

 

Sky Sports is a group of British subscription sports channels operated by the satellite pay television company Sky Group, and is the dominant subscription television sports brand in the United Kingdom and Ireland.

·         Football, F1, cricket, rugby union, rugby league, golf, boxing, NFL, tennis, racing, darts, NBA, netball, GAA, MMA, cycling, basketball, snooker, athletics, motorsports, swimming, baseball, sailing

·         On 1 November 1995, Sky launched a classic sports service called Sky Sports Gold, however it was ceased broadcasting after only a year on the air. On 16 August 1996, Sky launched Sky Sports 3 as the original channel was renamed to Sky Sports 1, they also acquired the rights to Scottish football and the League Cup

·         Sky sports founded on march 25th 1990. When Sky Sports hit television screens on April 20, 1991, coverage of sport was vastly different to the comprehensive, interactive viewing experience that is offered today. Just two years before Sky Sports started, there were 26 live football matches on ITV and nine-and-a-half live matches on the BBC, with the BBC only showing the second half of England vs Greece. Now, Sky Sports will show 126 Premier League games and 127 Football League games in the 2016-17 season. On April 20, 1990 - one year exactly before Sky Sports started - snooker was interrupted by 'Fireman Sam' and 'Tales of Aesop'. Now, Sky Sports offers seven channels 24/7 with round-the-clock sports coverage, but how else has the viewing experience drastically changed over the last 25 years?

·         Hours of coverage:

700,000+ hours of sports broadcasted on sky sports since 1991

60,000+ hours of sport to be broadcasted on sky sports in 2016

13,000+ hours of football broadcasted each year on sky sports

7,000+ hours of cricket broadcasted each year on sky sports

6,000+ hours of golf broadcasted each year on sky sports

·         Sky Sports averaged 933,000 viewers throughout the day which accounted for 11.7 per cent of all TV viewing. More than 14m people watched Sky Sports on Sunday, with each viewer on average watching more than 95 minutes of programming throughout the day.