STATEMENT OF INTENT

Statement Of Intent                                                                            Katie Parsons

 

I will comply to the ASA rules and make sure that my content is age appropriate and is safe to advertise-containing no nudity or any offensive words/comments/scenes.

I will take into consideration that my posters are a representation of the companies(y) they are owned by and that there will be no negative representation shown towards the intended target audience. The production of these posters are intended for entertainment purposes only-which in return would spark a creative and active interest by the audience.

To appeal to the primary target audience, I aim to use a bright, luminous colour scheme which would catch their eye. I will use my own photographs which draw the audience in, sparking their interest. For my posters I intend to focus more on Ballroom dancing, which doesn’t particularly get a lot of recognition compared to mainstream sports such as: Football, Rugby, Boxing etc. For the entirety of this project, I have taken inspiration from an old TV channel called “Come Dancing”, which was a dancing competition that had a large audience. As well as “Come Dancing”, there is also another current popular dancing competition called “Strictly Come Dancing” which I have also taken inspiration from. I believe that because these two shows have had such a large audience, I feel as though there is a sum of people that would be willing to view my posters; further encouraging them to watch the show.

To possibly gain more appreciation and have a connection with the evolving audience, I have tried to break the typical stereotypes within my posters, by using a woman/woman dance pairing, instead of the traditional female/male.